It is really interesting how graphic design skills are applicable to every medium. I have been involved in social media since I published my first book in a WordPress blog and tweeted excerpts from it for two years after publication.
The following is a story of how social media marketing can be used by anyone. Astounding success on Pinterest: in two months, we gained a 575% new users, a 700% sessions, and an ecommerce conversion rate of 2,365%.
Recently, a client approached me to help her spend less on Google Ads. I recommended that she start pinning on Pinterest. She had a lagging, bare-bones, Pinterest account and almost no social media presence outside of YouTube. Since her product is very unique within several defined niches, I thought the Studio Productions product line would be perfect for Pinterest because we could create boards for each use/market.
Before we started she had had very few pins or viewers. Together we started pinning. She pinned images from her site and I created new images in Photoshop. My job was to create infographics, graphical ads, and animated gifs that explained how to use her products (a simple form of eLearning).
In only two months we saw a huge uptick in her stats (see below).
76.4K monthly viewers
969 monthly engaged
New Users +575%
In two months we gained
700% increase in sessions
average session duration of 200%
an ecommerce conversion rate of 2,365%
We both are really happy with the results. An unexpected bonus from our venture has revealed a new market to my client: I am encouraging her to introduce her product to interior designers, which are a big segment of Pinterest users.
Content Creation/Production | Social Media Services
- Content Analysis
- Content Creation
- Content Editing
- Content Management
- Social Media
An ever-evolving playful and productive journey “An ever-evolving playful and productive journey…”
Working with Aliyah was a blessing. She listened to my higher vision and guided my rewriting with precise suggestions. She truly has the ability to unlock a writer’s potential. Aliyah’s style is sweet and sincere.… “I strongly recommend Aliyah Marr”
Aliyah helped a dream come true for me—we worked together to launch my first book! I am so grateful for her expertise and commitment to her work. She listens carefully while advising to ensure the best outcome and she stays focused to help reach deadlines. Thank you, Aliyah. “Aliyah helped a dream come true for me…”