Design for Social Media

It is really interesting how graphic design skills are applicable to every medium. I have been involved in social media since I published my first book in a WordPress blog and tweeted excerpts from it for two years after publication.


The following is a story of how social media marketing can be used by anyone. Astounding success on Pinterest: in two months, we gained a 575% new users, a 700% sessions, and an ecommerce conversion rate of 2,365%.

Recently, a client approached me to help her spend less on Google Ads. I recommended that she start pinning on Pinterest. She had a lagging, bare-bones, Pinterest account and almost no social media presence outside of YouTube. Since her product is very unique within several defined niches, I thought the Studio Productions product line would be perfect for Pinterest because we could create boards for each use/market.

Before we started she had had very few pins or viewers. Together we started pinning. She pinned images from her site and I created new images in Photoshop. My job was to create infographics, graphical ads, and animated gifs that explained how to use her products (a simple form of eLearning).

In only two months we saw a huge uptick in her stats (see below).

Who has the Fastest Scrim in the West?

A Pinterest graphic that advertises how quickly my client can deliver their product.

Features of an Outstanding Audio Grill Cloth

How to Create a Reveal Effect in 3 Easy Steps

Infographic for client-Aliyah Marr design

9 Problems Solved

It’s Never too Late

Animated gif and jpg demonstrates how to create a reveal effect using a Chameleon scrim and lights. Studio-productions-inc.com Graphic design, Aliyah Marr

Reveal Effect Animated Gif

Initially, the client wanted an animated gif for the Pinterest graphic, but this did not work well, so I recreated the animation as a single graphic with two states and captions to explain what was happening.

Infographic demonstrates how to create a reveal effect using a Chameleon scrim and lights. Studio-productions-inc.com Graphic design, Aliyah Marr

Animated Gif Demonstrating Reveal Effect

Initially, the client wanted an animated gif for the Pinterest graphic, but this did not work well, so I recreated the animation as a single graphic with three states and captions to explain what was happening.

Pinterest stats

  • 76.4K monthly viewers

  • 969 monthly engaged

Google Analytics

  • New Users +575%

  • Sessions +700%

  • Pages/session +83%

In two months we gained

  • 700% increase in sessions

  • average session duration of 200%

  • an ecommerce conversion rate of 2,365%

 

We both are really happy with the results. An unexpected bonus from our venture has revealed a new market to my client: I am encouraging her to introduce her product to interior designers, which are a big segment of Pinterest users.


Content Creation/Production | Social Media Services

  •  Content Analysis
  • Content Creation
  • Content Editing
  • Content Management
  • Copywriting
  • Social Media

 

velikalinija

 

A Favorite of our Subscribers

Aliyah Marr is wonderful to work with. “A Favorite of our Subscribers”

Benjamin Kessler
Web Editor, INSEAD Knowledge at INSEAD

Fresh, Bold Ideas

Fresh, bold ideas and outlook when it comes to the creative. “Fresh, Bold Ideas”

Sharon Fleischmann
Faculty member at School of Visual Arts

A Great Mentor

Aliyah is a great teacher who has awakened strengths that have been dormant in me.
“A Great Mentor”

Enrique Leyva
Economist

A Transformational Coach

A powerful example of creative vision and leadership. “A Transformational Coach”

Linnie Ennis Krauland
IC Connex

I Can’t Say Enough Good Things About Aliyah

We work as a team and she gets to know your goals and stumbling blocks… “I Can’t Say Enough Good Things About Aliyah”

Cheryl Roshak

Aliyah helped a dream come true for me…

Aliyah helped a dream come true for me—we worked together to launch my first book! I am so grateful for her expertise and commitment to her work. She listens carefully while advising to ensure the best outcome and she stays focused to help reach deadlines. Thank you, Aliyah.  “Aliyah helped a dream come true for me…”

Kyra Oliver
Entrepreneur, Founder, and CEO of Your Own Utopia

Creative & Results Oriented

Aliyah is a very creative and talented professional that is a joy to work with. “Creative & Results Oriented”

Russell Youngblood
Instructional Technologist at NASCO

Be Empowered

Aliyah has a special gift in that she can get to the root of your personal and professional issues very quickly. “Be Empowered”

Mark Ninci
President of SD Tech Services, Chief Technology Officer, MktMetrics

‘Likely to Recommend’ Score of 10

I was able to get my answers to my questions and fully understand the steps in learning the product. I was able to stop and ask questions [during the corporate training session], and then repeat… “‘Likely to Recommend’ Score of 10”

Solution-Oriented Life Coaching

…extra-ordinary intuitive insight, years of hands on experience in life coaching. “Solution-Oriented Life Coaching”

Darrell Bell
Independent Transportation Professional

I recommend her!

Knowledgeable with professional publishing techniques; she taught me a lot along the way… “I recommend her!”

Ben Luman

Extraordinary—Out of the Box Thinking

I am hugely impressed with Aliyah’s extraordinary ability to create new channels of business… “Extraordinary—Out of the Box Thinking”

Roy Baldwin

After One Session With Aliyah

After one session with Aliyah a 50-year old deep emotional trauma was dissolved and in its place is pure love. The process seemed effortless and the sorrow is gone. “After One Session With Aliyah”

Dee H.

I strongly recommend Aliyah Marr

Working with Aliyah was a blessing. She listened to my higher vision and guided my rewriting with precise suggestions. She truly has the ability to unlock a writer’s potential. Aliyah’s style is sweet and sincere.… “I strongly recommend Aliyah Marr”

A Very Original Mind

I find Aliyah to have a very original mind. “A Very Original Mind”

Baker Vail
Owner, Small World Maps LLC

She Never Gives Up

Within a month or so, she had negotiated a TV advertising deal… “She Never Gives Up”

Wesley Negus
Technical Sales Account Manager at Texas Instruments

Be Amazed

Amazing talent and super easy to work with. “Be Amazed”

Don Durban
Planet X

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  1. Pingback: Your Vision + My Experience = Your Dreams Manifested | Parallel Mindzz

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