Writing | Copywriting | Content Creation

I love to write, especially when I use it to teach. If I can throw a little humor into the mix, all the better. Following is a small sample of some of my work. Over the years, I have worked as a copywriter, content creator, scriptwriter for tutorial movies, and author of articles for various magazines. In addition, I am the author of 11 books on creativity, self-development, and social change.

Love @ First Site

Love @ First Site: article for Dynamic Graphics / Create Magazine reviewing best websites of the year. What’s new, cool (& also bad) in web design.

How do You Like Them Upside-Down Apples?

The more often a potential customer sees the Apple logo, the more the idea of owning an Apple is implanted in his subconscious mind.

Baldness as a Brand

As a designer, marketer and all-around cultural observer, I must say that I love Seth Godin. But it is not his trim physique that attracts my attention, it is his head.

What Drives Interactive Design (script for tutorial movie)

A script for a movie I produced on interactive design for Media Bistro e-Learning division.