User Interface Design: 5 Simple Principles of Perception
(Using Gestalt Psychology in Graphic Design)
Gestalt is a term which means “unified whole.” It refers to theories of visual perception developed by German psychologists in the 1920s. These theories describe the way people see and understand visual input, which is directly applicable to all forms of design. When a design is successful, the viewer perceives it as a cohesive whole. It becomes more than the sum of its parts. By understanding and applying gestalt theory to your work, you can achieve the same effect – no matter the limitations of the project.
I’m sure that you will have a few “aha” moments as you discover, as I did, that you have been using these ideas subconsciously for a while already. Or, if you already know Gestalt, you are in for a refreshing review of inspirational samples applied to web design.